English pronunciation · Words Starting with A
Assure Pronunciation
Assure is pronounced uh-SHUUR, IPA /əˈʃʊr/.
uh-SHUUR
US /əˈʃʊr/ · UK /əʃˈjɔː/
Syllables: uh · SHUUR (2 syllables, stress on syllable 2)
verb: To tell someone confidently that something is true, so as to remove their doubt.
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Assure in a Sentence
- I assure you the parcel left on Monday.
- Nothing he said could assure the tenants.
- She assured us the boiler had been serviced.
Common Mispronunciations of Assure
Not uh-SOOR
Those two letters make an sh in front of this vowel, so the second beat opens like the word sure itself. A plain s is the commonest substitution among learners.
Not A-shoor
Only the second of the two beats has any weight, and the opening uh is almost inaudible. Loading the front makes the word sound like a brand of insurance.
Tip: Assure, ensure and insure split three ways in careful use: you assure a person, ensure an outcome, and insure a house.
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